Nura joined LevelUp in its startup phase in 2012 after it was funded by Google Ventures. As an Implementation Specialist, she worked with restaurants around New York City to install the mobile payment system, incorporate it into the existing sales process, and train the staff. LevelUp was first to market with a QR-code based payment system that leveraged gamification to develop loyalty among consumers. It has since been purchased by Grubhub and is now the development shop that creates white-label products for clients like Potbelly, Just Salad, and Pret a Manger.